This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.
You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.
Why do this?
- Because it gives new readers context. What are you about? Why should they read your blog?
- Because it will help you focus your own ideas about your blog and what you’d like to do with it.
The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.
To help you get started, here are a few questions:
- Why are you blogging publicly, rather than keeping a personal journal?
- What topics do you think you’ll write about?
- Who would you love to connect with via your blog?
- If you blog successfully throughout the next year, what would you hope to have accomplished?
You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.
Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.
When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.
Published by paulbergsten
Paul Bergsten is a man with almost 30 years of experience in the healthcare industry, a passion that was planted when he was just 15 years old. “I started out working in the kitchen of a nursing home when I was a teenager. From there, I knew what I wanted to do — I wanted to help.”
While the seed was planted before he could even drive, Paul’s career started back in 1996, when he joined the Carriage Inn of Dayton. As Assistant Environmental Services Director, he aided in the management of 3 separate departments and the related staff. It was here that he developed a foundational understanding of nursing home management. Within two short years, Paul displayed a firm understanding of the business, and moved into the full director role. As Environmental Service Director, his responsibilities grew to encompass multiple buildings and their related departments. He revitalized the role, enacting several retention programs in order to increase the revenue of the company.
His passion for management and the nursing home grew as he worked, and he found himself wanting to implement more programs to aid in the efficiency and effectiveness of nursing homes. In 2000, Paul Bergsten Became Administrator-in-training for the Walnut Creek Nursing Center. Over the course of a year, his administrative skills and understanding grew through this hands-on experience. While learning, he displayed ingenuity and initiative by heading safety grant programs, overseeing the construction of assisted living and independent living buildings. Having completed his training, in 2001 Paul moved on to the role of Administrator of Carington Health Systems, where he continued to improve the scope of his role and the capabilities of the homes he managed. Most notably, he oversaw the transition from assisted living to skilled beds, streamlined therapy services, and continued to implement cost control methods.
In 2003, Paul Bergsten moved to the Crestwood Care Center where his administrative experience eased a transition of ownership and improved the facility’s earnings. Here, he continued to develop his experience, learning the ins and outs of working in a union facility. In 2004 and 2005, he was the top financial earner for the company and was elected to the Board of the Ohio Academy of Nursing Homes where his expertise was welcomed.
The Crestwood Care Center operated under the Communicare umbrella of companies, which allowed Paul to transition to Executive Director of Regency Manor, which was also a part of Communicare. This transition occurred in 2006, and expanded the scope of Paul’s oversight to a facility of more than 250 beds. He was responsible for record revenue numbers in the facility, growing the number of beds to 275.
Paul’s network of administrative peers also grew during this time, consulting with numerous compatriots as he continued to improve on operational efficiencies.
In 2007 Paul Bergsten moved on from Regency Manor in order to become administrator of Villa Angela Care Center. While here, he found himself wanting to build a better connection with the workers who kept the companies functioning as needed. In 2007, he founded NP Insight in order to better partner with healthcare providers such as nurse practitioners. This group allowed Paul to reduce healthcare costs while improving worker morale and quality of care.
Paul Bergsten’s current venture is Hillstone Healthcare, which he founded in 2010 and continues to operate as CEO to this day. The full-service nursing home consulting and management company seeks to improve upon the care provided at 17 nursing homes across Ohio. Paul actively seeks to work with these homes in order to improve quality of care, quality of living, and capitalize on opportunities for growth.
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